Developed a brand strategy featuring a ‘Built by Service’ brand message, rallied employees around it, and activated it in the market through a multi-year brand awareness campaign using the web, digital and print ads, brochures, video, photography, PR, and in-person events.

Results: We shifted the conversation from product to service and grew channel profitability by 200% and revenue from $125MM to $585MM, cementing Timberlake as the #1 cabinetry brand in the world.

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Role: Timberlake Brand Manager
Agency partner: flourish