Hi, I’m DJ! I’m a curious, creative, and purpose-driven marketing nerd with over a decade of experience leading marketing communications strategy, execution, and teams.
Most recently I led and grew the corporate brand marketing and communications team for American Woodmark, a $1.7B kitchen cabinet manufacturer with 10,000+ employees and 17 locations spanning three countries. During this period of unprecedented reinvention and growth for the company, my team held critical roles for numerous strategic initiatives including a rebrand, new corporate headquarters, $1B acquisition, and new company vision.
Prior to this I oversaw marketing communications for the Timberlake cabinetry brand, propelling it from entry-level “builder grade” status to one pursued by top luxury and move-up home builders. By creating and activating a successful brand strategy we shifted the conversation from product to service and grew channel profitability 200% and revenue from $125MM to $585MM, cementing Timberlake as the #1 cabinetry brand in the world.
I’m certainly proud of my accomplishments and the people I worked with to achieve them, but let’s go beyond the standard resume stuff. Here are a few things I’m passionate about:
- My family (duh)
- Making things and solving problems
- Personal growth
- Technology and the future of work
- Challenging the status quo
- The Oxford comma
- Minnesota sports: Twins, Wild, MNUFC, and Vikings (as painful as it may be)
I’m always looking for the next opportunity to make a difference and learn new things, so if any of this sounds interesting to you, let’s connect!