Work Samples

Brand Refresh & Activation: American Woodmark Corporation

Led company rebrand, including new positioning, website, photography, videos, and a logo refresh after a decade of neglect.

Activated the refreshed brand across 27 physical locations, including a new corporate headquarters.

Bolstered brand engagement using blog, social media, and reimagined recruiting materials.

Role: Senior Corporate Brand Manager
Agency partner: Wray Ward

Logo comparison: old vs new